KOINOIKE

DESIGN

KOINOIKE DESIGN is my first brand prototype for one startup company that sells the KOI service via phone application.

The main purpose of the application is to help more users know the culture of KOI and provide ways to buy their own KOI and the locations where they can feed their KOI.

All the function decisions made by Bocheng.

KOI BRAND DESIGN

First and foremost, this unique and innovative design symbolizes the essence of water and its continuous flow, which is at the heart of any thriving koi pond. The drip-shaped koi embodies the elegance and grace of these magnificent fish as they gracefully navigate through the water, creating a harmonious environment. Moreover, the drip shape hints at the idea of sustainability, emphasizing the importance of water conservation in pond maintenance. This distinctive logo not only sets our company apart from the rest but also conveys our commitment to providing exceptional koi pond services that prioritize both aesthetics and environmental responsibility. For a standalone use of the mark, use the location pin dot as a way to define the mandatory white space, change the dot to black since it is more obvious to view. For the logotypes, it is equal to a location eye dot element X 

TYPEFACES

Sonar Sans Famira Fonts focuses on the optimal balance between the beauty of clarity and readability, along with a recognizable style, naturally dedicated to tranquility. It provides services to designers in their work on brand and corporate identity.

FamiraFonts is a small digital font design studio led by Hannes Famira, and it has been operating in various forms for approximately twenty years. Famira Fonts is currently headquartered in Brooklyn, New York, where it collaborates with corporate clients to develop original and customized typographic solutions. Since the spring of 2021, Famira Fonts has been proud to offer its exclusive retail font library to end users on Type Network.

LOGO VARIENTS

MARK VARIATIONS

DESIGN DISPLAY

  • load the applicaon here. followed mimimumlism.

  • When l think about the users for the KOINOIKE app, it is a care to give them the preference for the food to feed. I have tagged the comments and price for each select.

  • All the entry lists here. A nest used as the search bar. I try the design by grids, take advantage of Gestalt law, make it simple and easy to understand the purpose.

  • displays a detailed food product, featuring the product image, name, description, price, and a rating. Provides clear product information for easy understanding and includes a favorite button for later review.

TO BE MORE SPECIFIC:

  • Map system let the user find the nearest KOI shop. Use of the broad angle provides a visual overview, while individual cards highlight key locations. User can swipe the grid to view more locations too.

  • A booking interface designed for the app, also for clarity and simplicity. Key sections are highlighted with contrasting colors, making it easy for users to navigate and understand the purpose at a glance.

KEY FEATURE 1: Senior-Friendly Design

Given that a significant portion of users are older adults, the app is designed with accessibility in mind. Key details include light, high-contrast colors for easy differentiation, and large, simple fonts to enhance readability. Icons are used instead of text to simplify interactions. These design choices ensure the app is intuitive for elderly users, reducing cognitive load.

KEY FEATURE 2: Grid-Based Layout for Clarity

A grid-based design structure was employed to ensure clarity and ease of navigation. Following Gestalt principles, related information is organized within clearly defined sections, helping users quickly understand the content at a glance. By categorizing elements into distinct sections, users can easily find the data they need.

Reinforce the Feeding Experience

The key focus here is integrating more feeding experiences into the app. By combining the fish catalog, water log, and feeding log into one section, it emphasizes how water quality affects feeding and fish health.

This streamlined design helps users easily monitor their Koi fish and the environment, giving them peace of mind and encouraging a deeper connection with their pets.

The goal is to highlight the feeding process while ensuring users feel confident in maintaining a healthy environment for their fish.

Tools Gives More User-Friendly Care

Created a dedicated section for managing the Koi fish living environment, integrating essential tools like a feeding calculator and pond environment data.

This design combines everything users need to care for their Koi into one intuitive space, making it easier to monitor both feeding and water quality.

Additionally, future plans include the integration of a consumer-grade environmental monitor, enabling users to track water conditions from home, ensuring their feeding experience more smoothly.